Joseph Oliver

Internationally acclaimed innovation and organisational change expert. Managed and grown multiple companies, created and directed international change programmes and has been instrumental in securing investment for a range of projects that have created global impact. Joseph also sits on the board of FairCann the global fair-trade cannabis NGO. He studied his post-graduate in Corporate Innovation at Stanford Universities Graduate Business School.


Katie Heidy
Business development Director 

Katie is an entrepreneur in property development around the world. She has appeared in and made feature films and co-founded a film studio in Burbank, Los Angles. Katie is a co-owner of SkyTag a mega billboard company known for wrapping full buildings across Hollywood and the rest of LA.  Katie lives in London.


Tom Byrne
Non-exec Director

Entrepreneur, Chief Executive Officer and Advisor with a strong history of starting, innovating, building and managing growth companies. Over 35 years of hands-on experience that includes dozens of industries, hundreds of successful acquisitions/ integrations and spans start-ups to Fortune 500 companies, all c-suite positions as well as public, private and not-for-profit board positions. Currently focused on building brands within the health & wellness, hospitality, consumer and transportation industries.


Michael Patterson
USA Director 

Health Care Executive with over 26 years of experience. Michael is a subject matter expert in the Global Cannabis/Hemp/CBD Industry. Mr. Patterson is an Editorial Board Member for the American Journal of Endocannabinoid Medicine (AJEM), Scientific Advisory Board member for Akers Biosciences (NASDAQ listed company), medical cannabis contributing writer for Orlando Medical News Magazine and Florida MD Magazine, member of the Board of Directors for the Medical Cannabis Society (


Dr Julie Moltke
Advisory Board

Dr Julie Moltke is a medical doctor with a focus on mental health, stress management, and the medicinal cannabis industry. She is the author of “A Quick Guide to CBD” and hosts the The Holistic Medicine Podcast. Dr Julie Moltke is a peer-reviewed clinical researcher and industry consultant with a focus on medicinal cannabis and holistic healthDr Julie Moltke prescribes medicinal cannabis at Clinic Horsted in Denmark and works in child psychiatry in Sweden.  She is on the advisory board of The Conservative Drug Policy Reform Group, The Primary Care Cannabis Network, and the patient organisation CPASS, among others.


Stephen Ward 
Advisory Board

Stephen is an experienced systems manager with a background in technology and startups and holds a MSC in Network Security. Stephen served as an officer with the police for ten years focussing on criminal investigations, during that time he received the Peel Award for the design of a national standard of excellence.


Adam Williams
E-Commerce and Direct to Consumer

Adam is an experienced health entrepreneur and executive. Adam is the E-commerce Director for Pure responsible for all digital sales. Founder of several retail and product companies including Sativa Shakes Adam has been working with CBD and hemp for two decades and is an advocate of a healthy lifestyle due in part to having survived a diagnosis of Cancer. He has a personal interest in automation for perfect sealed business models and is an endurance swimmer and ardent vegan.


Max Moore
Strategic Advisor 

Serial entrepreneur, Ad Tech pioneer and Start-up and growth specialist having experienced a successful career building digital advertising and technology businesses to multiple exits over the past 20+ years. Max has extensive experience and insights in the cannabis industry from working across the North American and European markets.